BluePoint Planning worked closely with BayREN to launch and market their water savings program, Water Upgrades Save. This program helps homeowners and single-family renters install water and energy-efficient upgrades- like high-efficiency toilets, showerheads, and aerators, with little-to-no upfront cost. Though the end customers of this program are renters and single-family, this program markets to utility, municipal, commercial, multi-family, and single-family programs. Working closely with the project team, this effort included market research analysis, brand development, collateral creation, social media and website management, marketing strategy and implementation development, and translating complex ideas into compelling messages, images, and communication tools.